We introduced a new TWU logo, athletics mascot, Pioneer plaid and Boldly Go! Tagline since August 2017.  And in just the past month, we introduced a new and already popular “Pioneer Pomegranate” ice cream at Beth Marie’s Old-Fashioned Ice Cream Store on Denton’s town square.  We even designed specially branded TWU cups for this new ice cream.

TWU’s website has been totally redesigned, and aside from the 2018-2019 record statewide expansion of traditional radio, billboards, newspaper and magazine advertising across the state, our visibility team’s focus has been on raising everyone’s awareness of what all of us as individuals and departments can do to raise the university’s visibility. 

The Marcom website has expanded information on visual identity for easy use by university personnel, and we are now focused on making sure the TWU community knows it’s important to use business cards, nametags and stationery with the proper—not the old!—logo.

We are aiming for the multiplier effect to achieve stronger, faster, systemic branding.  For instance, if every one of our nearly 120,000 faculty, staff, students and alumni conservatively “reached” only 10 people in a month with positive TWU stories they can tell at a family or community event, or posted cool info on social, or wore TWU-branded merchandise and the like, we would easily reach over 1 million people with positive TWU impressions.  The Chancellor’s new external e-letter launched this spring has already reached 350K+ people.

Here is a sampling of engaging our TWU community on all three campuses:

Dallas & Houston:  Nursing students are now wearing maroon scrubs, and hospital and other health executives and veterans organizations have attended campus events and meetings.

Dallas:  See the new maroon TWU building entry wall! Student Life also has created a newly branded student lounge space with maroon walls and engaging student photos. 

Houston: Facilities installed new external building signage, and there’s even a branded student pantry.

Denton: The Music Department is doing a particularly great job with social media engagement built around interesting events, which they promote with videos and graphics reviewed by Marketing and Communications for correct use of logo, high-quality visuals and official TWU colors. The Graduate School recently launched a “Pioneer plaid” outreach with coffee cups, decals and lanyards. Another shout-out goes to Student Life, whose social posts promote events from other divisions – giving students a large menu of things to do.  TWU branded merchandise has expanded significantly, including online sales and at a local Target. Fitness and Recreation is also running a solid social media program, recently collaborating to promote TWU Night with the Mavericks.

Champions: Cindy Pollard and Ainslie Nibert