Texas Woman’s University launched a new logo in August 2017, but previous versions of the symbol still appear in brochures and other items from time to time.
Time’s up.
The correct logo to use on flyers, table drapes, brochures, TWU email signatures, promotional items — anywhere a Texas Woman’s University logo is used — is pictured above. The logo takes its primary design cues from the library fountain on the Denton campus. A natural gathering place, the fountain is indicative of our mission to meet students wherever they are.
Why does it matter which logo is used?
Our logo mark is the official visual signature of TWU’s brand. Over time, this logo will be recognized for what TWU stands for.
Consider a potential scenario: Parents attend a recruiting event in Denton with their high school student who is considering attending TWU. They see the correct logo consistently used on all communications and throughout the recruiting event. Both the student and parents felt the event was valuable and a good experience, and the student applies to TWU. One of the parents decides to go to graduate school and registers for a graduate recruiting event in Dallas. If the parent sees the same logo, they will have the same expectation of receiving valuable information and experiencing a quality event in Dallas. Seeing the old/incorrect logo would create brand confusion, causing the parent to be unsure whether it’s the same university and uncertain of what to expect from the graduate recruiting event.
The same example can be used for TWU programs. The consistent use of the correct logo tells people we are consistent and professional, which then creates a level of expectation.
We need to have one uniform, consistent look and signature for the public. The logo mark does that.
The TWU Office of Marketing and Communication provides services that protect and promote the brand and visual identity of the university, as well as online guides and resources to help you understand our identity, web and social media standards. Downloadable templates are available, as are university display and recruitment materials.
What to do with the old stuff?
Any college or department on the Denton, Dallas or Houston campuses with materials that don’t sport the correct logo should make sure those items are recycled. Contact Yolanda Franklin, director of marketing and creative services, at yfranklin@twu.edu if you need new promotional items for recruitment. If you need to update printed materials, a retractable banner or table drapes, email marcomdesign@twu.edu.
Updating a social media page?
All official Texas Woman’s social media accounts should be registered with the university and use the version of the logo specifically created for social media pages. For details, contact Monique Bird, manager of social media and media relations, at mbird2@twu.edu.