Celebration is the theme of TWU’s 2021 holiday video and website, which feature not only the sights and sounds of the season, but the university’s status as a system as well.
The holiday video features Texas Woman’s mascot Oakley walking through the Blagg-Huey Library on the Denton campus before breaking into a dance at the star in the rotunda. Suddenly taking a running leap, Oakley artfully lands on the Houston campus and continues the dance. With one spin, Oakley is dancing on the university’s Dallas campus before returning to the Denton campus library for a flourishing finish.
Renee Thompson, director of design services for TWU’s Office of Marketing & Communication, said marketing and creative services team members* began meeting in August to brainstorm ideas for the video.
“Daniel (Cantu, senior video producer) came up with the general concept based on the fact that we wanted to tie in the three campuses to celebrate our becoming a system,” Thompson said. The team created a story board for the video and also used it as the basis for a holiday card from Chancellor Carine Feyten.
Much attention to detail was paid in regard to lighting, angles, etc., during filming, but one area was left up to the talent.
“Daniel gave Oakley a general direction for the dancing, but the choreography was all Oakley,” Thompson said.
The video is featured on the university’s YouTube channel and on a special holiday website created by Christy Savage (coordinator, marketing & communications).
“Deanna (Titzler, interim associate vice president for marketing & communication) wanted a robust website that was more than just a holiday message,” Thompson said. The team delivered, with downloadable phone wallpapers and fun activity sheets created by Taylor Millerborg (graphic designer). There’s even a link to a Spotify playlist featuring Oakley’s favorite holiday jams!
*Marketing & Communication team members involved in the planning and production were Daniel Cantu (senior video producer), Michael Modecki (assistant director, visual media production), Deanna Titzler, interim associate vice president for marketing & communication), Christy Savage (coordinator, marketing & communications), Renee Thompson (director of design services), Taylor Millerborg (graphic designer), and Elizabeth Gustwick (manager, marketing projects).