Weddington donation draws media attention

On International Women’s Day (March 8), Texas Woman’s University announced that Sarah Weddington had donated her papers and artifacts to the Jane Nelson Institute for Women’s Leadership. The story was picked up by at least 226 different news organizations (print, online, television, and radio) across the globe.

Critical Mention, the media monitoring tool used by TWU’s Office of Marketing & Communication, estimated the combined online and print audience at well over 59 million readers, which in terms of publicity value exceeds $2.3 million. The television audience was estimated at just under 87,000 viewers, with a publicity value of $14,600. The radio audience was estimated at more than 665,000 listeners, for a publicity value of $447.

The majority of broadcast news segments and print and online articles were taken from an Associated Press story, including those in Yahoo! News, The Washington Post, the Houston Chronicle, the UK’s Daily Mail, Canada’s Toronto Star, Israel’s Haaretz, and Singapore’s Daily Advent.

The Dallas Morning News presented a thorough account in a story utilizing information from the university’s news release on the donation. That release included quotes from Chancellor Carine Feyten, Mary Anne Alhadeff (Jane Nelson Institute for Women’s Leadership), and Phyllis Bridges (English). Dallas-Fort Worth’s FOX 4 News showed photos of some of the artifacts in its coverage of the donation.