Rama Yelkur (College of Business, Denton) weighed in on Super Bowl ads with DFW-area media outlets. She talked about the ingredients needed for an effective ad in a Feb/ 11 NBCDFW story, “North Texas Dean Leads Research of Successful Super Bowl Ads,” and rated the ads in “Super Bowl Ad Hits Misses,” a Feb. 14 interview with KLIF radio. She also sat down for a video posted to TWU’s YouTube channel.