For the second-straight year, the Texas Woman’s American Marketing Association student chapter was named a finalist in the organization’s year-long challenge: the AMA Collegiate Case Competition. 

Out of the 11 finalists from across the United States and Canada, the TWU student chapter was the only one from Texas. Among the finalists are seven teams that have previously won the competition and four that are returning from last year. 

The TWU student chapter is advised by assistant professors Fernanda Muniz, PhD, and Andrea Bennett, PhD. Individuals can support AMA by donating directly to the organization via CashApp ($AMATWU).

The AMA Collegiate Case Competition
The AMA Collegiate Case Competition is a year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The case sponsor provides a detailed marketing problem and AMA students develop a marketing strategy in this nationally recognized competition.