For the second straight year, the Texas Woman’s American Marketing Association student chapter finished in third place along with six other colleges in a case competition at the AMA International Collegiate Conference. Marketing students work together to develop a marketing strategy to solve a business challenge submitted by a sponsoring organization. 

“I'm so proud of the Texas Woman's AMA chapter,” assistant professor of marketing and AMA co-chapter advisor Andrea Bennett, PhD, said. “This year's case presented unique challenges, as it tasked teams to develop an integrated marketing communications plan to encourage businesses, governments and universities to increase their sustainable business practices. Our team devoted countless hours to developing the written IMC plan and the presentation, and each of these final products was amazing.”

College of Business students Ciara Easterling, Rebecca Lembrino-Crowe, Judith Vega and Taylor Reid presented their marketing plan to The Sheth Foundation after being named one of 11 finalists in January.