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Ads in The Lasso help promote on-campus events

TWU’s student-run newspaper, The Lasso, distributes 700 print issues to the Denton, Dallas and Houston campuses of Texas Woman’s University monthly during the fall and spring semesters. Rather than utilize the old-style newsprint, The Lasso format is a slick magazine-style publication with a longer shelf-life than previous iterations. The print product also is featured online in a digital format, including all advertisements, every month at

Updated weekly during the fall and spring semesters, receives approximately 6,700 average pageviews per month and serves the entirety of TWU’s more than 16,000 enrolled students. The website is fully responsive and provides options for banner and rectangular sidebar advertising. In addition, The Lasso also can post advertisements to their growing social media audience.

If you need to promote events on campus, consider purchasing ads in The Lasso to help you spread the word and help our student newspaper. Rates are as follows:

Print Advertisements:

  • Full Page: $500
  • Half Page: $260
  • Quarter Page: $135
  • Eighth Page: $70

Digital Advertisements:

  • Full Banner: $80/week, $300/month
  • Medium Sidebar: $70/week, $265/month
  • Small Sidebar: $60/week, $230/month
  • Social Media Post: $10 per post

For more information about advertising in The Lasso, or to reserve your advertisement, please contact