Innovative Academic Programs II

The article from last week regarding the Innovative Academic Programs initiative ended with the identification of three programs that will be moving rapidly toward implementation. This week’s article will share more information about these programs.

BBA – Health Care Administration. Texas Woman’s has offered master’s degrees in Health Care Administration at both the Dallas and Houston campuses for many years. Enrollment at the two sites have typically totaled more than 200 students per year. As the demand for skilled healthcare professionals continues to increase, so too does that need for professionally prepared healthcare administrators. This need has been documented in multiple studies of both student and employer demand. The proposed program will be housed in the College of Business and provide an opportunity for undergraduate students to pursue a degree that combines traditional business management courses with a focus on the healthcare market. In addition to the expected general appeal to both first time in college and transfer students, it is expected that this program will be appealing to a variety of pre-health care students, such as pre-nursing or other allied health fields, who may elect to pursue health care administration.

PSM – Biotechnology. The Professional Science Master’s degree is a relatively new designation. PSM degrees are designed, often in partnership with employers, to meet the STEM workforce demands of the 21st century. Most PSM programs are focused on applied learning in real-world environments, often including an internship component. Most students in such programs are employed in the field of study and seeking to enhance their knowledge and skills to support career enrichment. Texas Woman’s is fortunate to be located in the DFW metroplex where the biotechnology industry is flourishing. This program will be able to take advantage of the new Texas Woman’s science research building facilities and equipment, without disruption to current academic programs. The program proposal plans to accomplish this by scheduling the PSM experiences around the schedule of students — evenings, weekends, and summer immersion experiences. As expected, most of the courses in the program will be related to biology, but the degree will also feature some courses related to business and the business of biotechology.

BS + MBA – Kinesiology (Sport Management) plus MBA (Master of Business Administration). This 4+1 program is intended to couple two existing programs and in the process, provide students with a great opportunity to access the world of sport management. For several years, Texas Woman’s has offered a sport management MS in kinesiology with a typical annual enrollment of about 20 students. Two years ago, TWU launched a sport management BS in kinesiology. The enrollment in that degree track has already grown to 20 students. Similar to the degrees already discussed, the sport management track includes both classroom and “learn by doing” experiences. The intent of this proposal is to not only continue the growth in the undergraduate sport management track, but to enable students to seamlessly obtain that degree and an MBA within a five-year period. The combined credentials and embedded internship experiences should provide a strong position from which graduates may enter the sport management field.

As Texas Woman’s University moves toward implementation, moving through various planning and approval processes, we will share more information with the wider Texas Woman’s community.

For more information, contact initiative champions Ron Hovis, Carolyn Kapinus, or Randall Langston.


Written by the Strategic Plan Design Team